Build to Rent

Cowen+Partners are Build-to-Rent (Living) specialists. Build-to-Rent is driven by people, which is why we work closely with our clients to understand their demographic and to ensure we design and deliver the best possible solution for future owners, operators and residents alike.

Designing Private Rental is about longevity and durability. Long term viable schemes are those whose materials and layouts perform through the buildings life-cycle. Schemes must understand how the operating company will work, and how their ethos will permeate the building. Minor changes to comparative market units will maximize the rental yield, and give flexibility to future users.

At Cowen+Partners, we strives to deliver high quality design through GIA/NIA efficiency and viability, providing the scope to invest in materials, amenity and placemaking. We design buildings for life, for people and for our investors.

London’s Tallest Build-to-rent
offering

One West Point
City and Docklands

“At Cowen+Partners we strive to foster a sense of community within our BTR developments. Ultimately, beautiful buildings aren’t enough, the culture of any development is essential. It results in early stabilisation, leads to higher retention rates that contribute positively to the financial performance of the development. When people love where and who they live next to, they tend to live there for longer. Design for the Living sectors requires a different approach to market sale developments, its about homes that function as a collective, connected by amenity and service.”

Jo Cowen

What makes the ideal BTR
offering? While every site is
unique, there are some key
foundational factors that
contribute to the success
of a project.

The first is location. This is about more than travel connections. A detailed and long-range overview of a site needs to be undertaken to ensure it can absorb population density and sustain a healthy, liveable community. Residents who feel a sense of community, fostered by shared ameneties, communal outdoor space and scaleable living, will rent for longer periods, which again contributes to a sense of belonging and strengthens community ties.

Operational Strategies need to
be designed from the outset