Covid is reshaping how we live

“The most forward-thinking have driven the notion that we seek experiences over possessions.”

However, the living sectors are on a different trajectory, out-manoeuvring short-term uncertainty. This is not simply due to long-term institutional interest, nor because these forms of housing are seen as attainable for those who can’t or won’t buy. It is because such offerings have never been more appealing to people in the new normal.

We are not only seeing the financial resilience of build-to-rent but also its social benefit to residents who feel safe and protected in managed buildings.

Successful living schemes are founded on a connected, cohesive, intergenerational community that shares amenities and social platforms – rooted in the culture of a building, its operational management and service strategy.

Purpose-designed and built, multi-family offerings – emulating the US – are finally coming to the UK market. The latest is Apache and Moda’s Angel Gardens in Manchester. The market has keenly watched to see whether its ambitious amenities, cultural and service strategies will see a rental premium. It has had to stabilise through last year’s election and Covid-19, and its immense success is demonstrated by expedient rental uptake.